Stickers & Decals
The power of the sticker for your business.
For over 65 years, stickers have been helping politicians get elected, building companies, establishing brands, advertising, starting conversations and increasing exposure. Yet despite being long-lasting and having a low cost per impression, not enough attention has been paid by marketers and businesses to the power of this sticky marketing tool. Here are nine reasons astute businesses shouldn’t ignore this powerful, low-cost marketing medium.
Stickers are no longer just “bumper stickers”. The days of big, white, rectangular stickers for car bumpers are disappearing and being replaced with promotional stickers of all shapes and sizes for application to windows, water bottles, laptops, equipment, signs, phones, people… anywhere.
Think off-line marketing is passé or not as effective as social media
Think again. Recent studies show that 90% of people trust word-of-mouth recommendations from people they know (Nielsen). And, 90% of word-of-mouth about brands is taking place off-line (Keller Fay Group). Yet tools, like stickers, used to encourage and amplify off-line (as well as on-line) word of mouth are often overlooked by many businesses. This is an obvious mistake.